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- The “Media Apocalypse” is Leaving Canadian Advertisers Facing an Uncertain Landscape
The “Media Apocalypse” is Leaving Canadian Advertisers Facing an Uncertain Landscape
Bruce Livesey examines recent examples which show that there’s been a dramatic collapse of revenue sustaining the mainstream media, sharing that advertisers are increasingly discovering that what’s most compelling is having helpful content for consumers as part of their marketing campaigns.