The sampler App Inc., Bankruptcy

The sampler App Inc., a Toronto-based digital product sampling startup, filed an assignment in bankruptcy on June 27, listing $12.9 million in liabilities, including $2.5 million in secured debt to BNS and $2 million in secured debt to BDC. 

Sampler, a venture capital backed company, commenced operating in 2013, providing a digital product sampling technology and services for brands and retailers.

The company grew rapidly until mid-2023 when it faced two significant setbacks: the inability to raise additional working capital and a significant increase in shipping costs. 

Sampler attempted to restructure its business while retaining a third party to initiate a sales process. Despite these efforts, Sampler’s financial situation did not improve and the company filed an assignment in bankruptcy.

Rosen Goldberg is the bankruptcy trustee, represented by Chaitons.