Groupe Triani, Interim Safeguard Order

Groupe Triani, a Québec-based group of companies which produce and distribute a variety of alcoholic beverages across Canada and the US, had an interim safeguard order issued on April 7 in a receivership application brought by Roynat, Farm Credit Canada and CIBC, owed over $54 million.

Triani Group distributes a variety of alcoholic products including under the Glutenberg, Oshlag and Vox Populi brands, as well as non-alcoholic beverages under the Hickson brand. Its clients include grocery stores, wholesalers, convenience stores and provincial liquor boards including the SAQ and LCBO.

Originally owned by Tristan Bourgeois-Cousineau and Joannie Couture, Triani was acquired by the Prime Drink Group in 2024 in a move that was intended to stabilize the business. However, financial and operational conditions have continued to deteriorate post-sale, and litigation has since arisen between Prime Drink Group and the prior owners.

In addition, Triani Canada’s most recent audited financials reveal a net loss of $12.9 million for the year, a working capital deficit of nearly $34 million and a drop in sales of more than 50% year-over-year. The receivership application is scheduled to be heard this week.

Raymond Chabot is the information officer.

Counsel is Miller Thomson for Roynat, Cain Lamarre for Farm Credit Canada and McCarthy Tétrault for CIBC.